U.S.

RESEARCH

IMPACT

ALLIANCE

U.S Research Impact Alliance (USRIA) is a non-profit organization based in West-Virginia. They connect scientists, innovators, and institutions with the funding, programs, and partnerships they need to turn research into real-world impact.

Put simply: they move innovative ideas from lab to market.

This project is a defining chapter in my series "Designing The Missing Piece", where an organization’s visual presence no longer carries the same authority as the work itself.

USRIA had a gap. My goal was to close it.

I’m not here to talk about aesthetics. I’m here to show you a system that works.

Join me as I unveil the new visual identity for USRIA, from discovery to delivery, this is how I aligned a brand with its mission.

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USRIA | Brand Reveal

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