A bit about myself
I grew up by the beach. It's still my favorite place to think.
I'm a brand designer who builds complete brand ecosystems, from visual identity to product visualization to user experience.
My background is engineering, which taught me to think systematically. But design found me because I was obsessed with creating things that work beautifully, not just function correctly.
I design the way I think. "Less is more" is not a catchphrase, it's a discipline.
I sketch and I model in 3D, because sometimes the only way to prove a brand concept works is to build it yourself.
This approach takes longer and requires skills most brand designers don't have. But that's the point. I'm not competing with everyone else, I'm building a different category.
Yacine B.
