A bit about myself
I grew up by the beach. It's still my favorite place to think.
I'm a brand designer and creative strategist who builds identity systems for organizations with intricate ideas.
My background is engineering, which taught me to think systematically. I found design through my obsession with making things, and eventually realized it gave me a way to apply that thinking creatively.
I draw and I model in 3D, because sometimes the only way to prove a brand concept works is to make it myself.
All of this allows me to take something complicated, technical, abstract or difficult to communicate, and turn it into a coherent brand system people can understand and remember.
Yacine B.
