Yacine Bayi

MAKLED | SKPR

Brand Identity Through Product Development



MAKLED is a mobility company I conceived that engineers smart urban systems, led by the flagship SKPR™ electric scooter.


Rather than relying on static templates, I designed SKPR™ and its environments from the ground up to study how branding survives the transition to the physical world.


MAKLED engineered SKPR™ to be silent but powerful.

This design choice became the brand's two foundational pillars: 

The belief of "Don't Quote. Create" and the promise of "Power in Silence".



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Branding Beyond Mockups ©

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