MAKLED | SKPR™
Brand Identity Through Product Development
MAKLED is a conceptual mobility company I designed to explore smart urban transportation, led by the flagship electric scooter SKPR™ (as in Escaper).
Rather than relying on traditional mockups, I chose to model SKPR™ and its environments from the ground up, to better understand Brand Identity and its relationship with Brand DNA and Brand Signature.
MAKLED engineered SKPR™ to be silent but powerful.
This design choice became the brand's two foundational pillars:
The belief of "Don't Quote. Create" and the promise of "Power in Silence".
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Branding Beyond Mockups ©
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