MAKLED | SKPR™
Brand Identity Through Product Development
MAKLED is a mobility company I conceived that engineers smart urban systems, led by the flagship SKPR™ electric scooter.
Rather than relying on static templates, I designed SKPR™ and its environments from the ground up to study how branding survives the transition to the physical world.
MAKLED engineered SKPR™ to be silent but powerful.
This design choice became the brand's two foundational pillars:
The belief of "Don't Quote. Create" and the promise of "Power in Silence".
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